02.06.2017

Products

Data integration

What is it

We create a full portrait of the audience by integrating all available data with third party’s data and with psychological portrait. Deep understanding of the audience is the most important starting point of connecting with new customers with the right message.

What we do

We collect, merge and harmonize data about your clients from you (CRM, client base, Excel, web analytics) and from third parties (banks, cellular operators, social networks, loyalty programs etc.). We eliminate data duplication, leaving only real people on different devices. These data assets help you find and persuade your customers quickly and efficiently.

What you get

Data-management consultation   Data cleaning   CRM integration

Audience analysis

What is it

Your real audience portrait. What is the difference between those who buy vs those who do not buy. We combine behavioral psychology with a statistically robust research methodology to provide the fullest picture of consumer behavior, competition, and trends.

What we do

We uncover new insights into both the audience segments we create and the people who engage with your content or campaigns. We make a segmentation of your audience based on the KPI you provide us so that we can focus ad campaigns on the consumers who are most likely to engage to increase ROI.

What you get

Audience behavioural insights  Audience segmentation  Creative solutions or recommendations

Targeted advertising

What is it

We promote your products and services to reach your best customers in the way to which they are most likely to respond. Data science defines who should be targeted, behavioral science informs how the messages should be constructed, and the latest advancements in advertising technology ensure the right message gets to the right person.

What we do

Link devices to reach your audience on the right screen at the right time: we leverage multiple platforms to deliver messaging across desktop, mobile, tablet and connected TV devices. The channels we use include Google AdWords, LinkedIn Ads, Facebook Ads, Pinterest, Quora, Twitter, Bing Ads, etc. We produce unique creative, with tailored visuals and copy optimized to work effectively for each target audience. We use full cross-device placement to reach your customers wherever they are.

What you get

Precise media-planning    Digital media placement 

Reporting

What is it

We monitor campaign performance in real-time to ensure current campaigns are performing well and future campaigns are more compelling

What we do

Real-time campaign monitoring gives a clear view of conversion rates across target audiences and A/B tested groups, in real-time and retrospectively. We reach important conclusions faster

What you get

Campaign performance review   Real-time campaign monitoring